The Genesis: Phil Knight's journey begins

The Crazy Idea: Origin of Nike's concept

Birth of Blue Ribbons: Importing Onitsuka Tigers

Running Against Time: The Initial Struggles

Rising High: Initial Success and Expansion

On the Edge: The Legal Battles

Nike, The Phoenix: Building From the Ashes

Commercial Triumph: Nike's Sporting Success

Personal Satisfaction: Phil Knight's Legacy

Shoe Dog is an intriguing memoir by Phil Knight, the founder of Nike. It candidly explores the journey of his start-up, the challenges he faced, and the evolution of Nike into a global brand.

Shoe Dog: A Memoir by the Creator of Nike