Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Blue Ocean Strategy is a business strategy book that presents a systematic approach to breaking away from competition and achieving success in 'blue oceans', untapped new market areas. It's a guide for business owners to stop competing in 'red oceans' and create 'blue oceans' of uncontested market space.Botuar më 31 Dhj 1993
