Understanding the Basics of Web Analytics

Establishing the Right Metrics

Optimizing Online Marketing Strategies

The Power of Qualitative Analysis

Achieving Customer Centricity through Data

Experimentation and Testing for Better Results

The Impact of Social Media Analytics

The Rise of Mobile and Video Analytics

Web Analytics Career Guide

The Future of Web Analytics

Web Analytics 2.0 is a comprehensive guide to understanding and implementing web analytics. It addresses the shift in perspective from data collection to active decision-making and focuses on creating a more effective online presence through customer-centric strategies.

business

non_fiction

technology

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity