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Story: Substance, Structure, Style, and the Principles of Screenwriting

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Who is the author of 'Story: Substance, Structure, Style, and the Principles of Screenwriting'?
Which element is NOT considered by McKee as one of the foundations of a story?CharacterSubstanceStructureStyle
How many principles does McKee believe there are in screenwriting?
What is the term McKee uses to describe the inner nature that keeps the elements of story consistent and coherent?
McKee argues that to reach the audience, a writer should appeal to ...All of the aboveThe eyes only.The brain only.The heart only.
According to McKee, an understanding of story design is needed for ...All of the aboveOnly novelists.Only screenwriters.Only playwrights.
McKee's philosophy on writing emphasizes the role of ...StructureGenreImaginationGrammar
What is the key quality of a good protagonist according to McKee?
What aspects of storytelling does McKee deal with in the book?All of the aboveStory structureCharacter developmentDescription of scenes
What is the main genre of the book?