Innovation distinguishes between a leader and a follower.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

Design is not just what it looks like and feels like. Design is how it works.

That's been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

The people who are crazy enough to think they can change the world are the ones who do.

If today were the last day of my life, would I want to do what I am about to do today?

Steve Jobs