Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

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If you give a good idea to a mediocre team, they will screw it up. But if you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.Ed Catmull

The future is not a destination – it is a direction.Ed Catmull

There is nothing quite as effective, when it comes to shutting down alternative viewpoints, as being convinced you are right.Ed Catmull

Getting the right people and the right chemistry is more important than getting the right idea.Ed Catmull

The real challenge of growth comes when you're thrown into a state of perpetual disequilibrium.Ed Catmull

When faced with a challenge, get smarter.Ed Catmull

For all the care you put into artistry, visual polish doesn't matter if you're getting the story right.Ed Catmull

Pride is a powerful force in an organization. It can be your greatest ally or your biggest enemy.Ed Catmull

Mistakes are an inevitable consequence of doing something new and, as such, should be seen as valuable.Ed Catmull

What is the point of hiring smart people, we asked, if you don’t empower them to fix what’s broken?Ed Catmull

Believe in your colleagues, believe in your vision, and be consistent in advocating them.Ed Catmull

If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end.Ed Catmull

We hire people who want to make the best things in the world.Ed Catmull

The ability for anyone in the organization to signal a problem is a powerful tool for maintaining quality.Ed Catmull

It's not the job of any one person to come up with the best ideas, but of all of us to create an environment that cultivates them.Ed Catmull