Introduction to the Purple Cow

The Death of the TV-Industrial Complex

The Essence of the Purple Cow

Case Studies of Remarkable Products

Creating Your Purple Cow

Marketing to the Early Adopters

The Spread of the Cow - Ideavirus and Sneezers

The Big Moo - Expanding Your Success

Overcoming Fear and Resistance

Final Thoughts and The Post Purple Cow Era

Purple Cow: Transform Your Business by Being Remarkable' is a marketing book by Seth Godin that challenges businesses to become outstanding in their field. It emphasizes the need for innovation and differentiation in a crowded marketplace. Godin argues that traditional advertising is less effective in the modern world, and to be successful, a product or service must be truly remarkable – like a purple cow in a field of monochrome Holsteins.