Purple Cow: Transform Your Business by Being Remarkable' is a marketing book by Seth Godin that challenges businesses to become outstanding in their field. It emphasizes the need for innovation and differentiation in a crowded marketplace. Godin argues that traditional advertising is less effective in the modern world, and to be successful, a product or service must be truly remarkable – like a purple cow in a field of monochrome Holsteins.

Seth Godin

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