Understanding 'Stickiness'

Simplicity and the Core Ideas

The Power of Unexpectedness

Credibility and Validation

Emotional Connection with Ideas

Stories and Their Impact

Using the 'SUCCES' Framework

Common Roadblocks and How to Avoid Them

Applications and Implications in Real Life

Conclusion: The Survivors vs The Perished

Made to Stick: Why Some Ideas Survive and Others Die explores the reasons certain messages capture our attention and are easily remembered while others fade away. Authors Chip and Dan Heath detail the 'SUCCESs' acronym to help make ideas more ‘sticky’. The book is insightful, humorous, and full of practical advice.