Made to Stick: Why Some Ideas Survive and Others Die explores the reasons certain messages capture our attention and are easily remembered while others fade away. Authors Chip and Dan Heath detail the 'SUCCESs' acronym to help make ideas more ‘sticky’. The book is insightful, humorous, and full of practical advice.

Made to Stick: Why Some Ideas Survive and Others Die

Switch: How to Change Things When Change Is Hard is a guidebook that offers valuable insights into how individuals, organizations, and societies can approach and manage change effectively. Combining numerous case studies and psychological research, authors Chip Heath and Dan Heath shed new light on our various responses to change and how these can be navigated successfully.

Chip Heath

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