Understanding Failure and the Potential for Success

Embracing a Positive Attitude and Mindset

Mastering the Art of Communication

Learning to Understand Your Product and the Market

Building and Maintaining Relationships

Effective Selling Techniques and Strategies

Continuing Education and Skills Improvement

Overcoming Obstacles and Challenges

The Role of Self-discipline and Perseverance

Achieving Success - The Final Transformation

The book 'How I Raised Myself from Failure to Success in Selling' is written by Frank Bettger. It is a self-improvement book that provides practical advice about personal transformation and the techniques of selling. The book shares author's journey towards attaining success in the sales industry.