Introduction To Irrational Behaviour

The Effect of Relativity On Decision Making

The Influence of Price Anchoring And Value Perception

Understanding The Power of 'Free!'

The Influence Of Social Norms on Decisions

The Fallacy Of Supply and Demand

The Impact of Expectations on Experiences

The Effect of Emotions On Rational Thinking

Exploring The Power of Placebo

Breaking The Pattern of Procrastination and Self-Control

Predictably Irrational is a fascinating journey into decision-making. Behavioral economist Dan Ariely explores the hidden triggers that shape our choices, demonstrating how we systematically stray from rational decisions. Through his groundbreaking research, he reveals that our irrational behavior is not random, but predictable and patterned.

Predictably Irrational: The Hidden Forces That Shape Our Decisions