[+] Show answers
What is the main theme of the book 'Made to Stick'?
Who are the authors of 'Made to Stick'?
What does the acronym SUCCESs stand for in the context of the book?Simple, Unexpected, Concrete, Credible, Emotional, StoriesSuccess, Understanding, Clarity, Commitment, Energy, StrategyStrategy, Understanding, Communication, Creation, Energy, Success
What is described as the 'Curse of Knowledge' in the book?
Why do the authors suggest making your messages concrete?To make them clear, understandable and memorableTo make them long and detailedTo make them complex for intellectual appeal
What is the key element to a sticky idea according to the authors?
What principle in the book suggests wrapping your idea in a human story?The Stories PrincipleThe Emotion PrincipleThe Credibility Principle
How can the 'Unexpected' principle be implemented while creating a sticky idea?
In the book, which principle suggests the use of vivid language and sensory information in your ideas?The Concrete PrincipleThe Simple PrincipleThe Emotional Principle
What is the fundamental concept of the 'Credibility' principle in the book?