[+] Show answers
Who is the author of 'Competitive Strategy: Techniques for Analyzing Industries and Competitors'?
Which technique is NOT part of Porter's competitive strategies?Reactive strategyCost leadershipDifferentiationFocus
What does Porter's 'Five Forces' model analyze?
Which force in Porter's model relates to the ease with which new competitors can enter a market?Threat of new entrantsThreat of substitute productsBargaining power of suppliersBargaining power of buyers
Which of the following dynamics is NOT analyzed in Porter's 'Value Chain' model?Market demandInbound logisticsOperationsMarketing
What is the purpose of a SWOT analysis mentioned in the book?
Porter's 'Differentiation Strategy' is associated with what type of competitive advantage?Unique product or serviceLower pricesNiche marketEconomies of scale
Which strategy is designed to achieve cost leadership in Porter's model?
In Porter's model, what is the risk attached to 'Focus Strategy'?Vulnerability to changes in the narrow market segmentHigh cost of operationsDifficulty differentiating the productChallenge of broad market competition
What does the 'Five Forces' model aim to understand?