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Who is the author of Web Analytics 2.0?
What is web analytics according to Web Analytics 2.0?
What are the two main focuses of Web Analytics 2.0?Art of Online AccountabilityScience of Customer CentricitySpeed of WebsiteWebsite Design
According to the book, what is the key to a successful online business?
Web Analytics 2.0 suggests every business should strive for what?Customer centricityWebsite speedAppealing visual designViral marketing
Which discipline does Web Analytics 2.0 describe as an art?
What type of science is customer centricity according to Web Analytics 2.0?A data-driven scienceA hypothetical scienceAn observational scienceA theoretical science
Web Analytics 2.0 positions what at the heart of all online strategies?
Who should use the insights provided by web analytics according to the book?Everyone in the organizationOnly the analytics teamOnly the marketing teamOnly the management team
In Web Analytics 2.0, what is considered as the most important factor for making informed decisions?