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Who is the author of the book 'Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know'?
What is data-driven marketing?A method of marketing that uses data to optimize and enhance customer experiences.A marketing strategy based only on intuition.A concept that opposes the use of technology in marketing.
In the context of the book, what does the Metric 'Marketing ROI' stand for?
According to the book, what is not a key benefit of data-driven marketing?Guesswork in decision makingImproved customer relationshipsIncreased marketing efficiencyHigher marketing return on investment
Which metric does the author highlight as the most misunderstood in the book?
In the book, what is considered a key challenge in adopting data-driven marketing?Organizational resistance to changeToo many software toolsDecreased creativity in marketing department
What is the last metric discussed in the book?
What does the 'Employee Satisfaction' metric refer to in the book?Measure of how satisfied or happy company employees areMeasure of customer happinessMeasure of company's net profit
According to the book, which metric is not often associated with marketing, but should be?
What is the main aim of data-driven marketing according to the book?To improve marketing effectiveness and efficiencyTo eliminate the need for creativity in marketingTo replace traditional marketing methods