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Who are the authors of 'Blue Ocean Strategy'?
What type of market does the 'Blue Ocean Strategy' suggest companies should aim for?
According to the 'Blue Ocean Strategy', how does a company make the competition irrelevant?
What color represents the current market in the 'Blue Ocean Strategy'?RedBlueGreenYellow
What is the key principle of the 'Blue Ocean Strategy'?Value InnovationCost LeadershipProduct InnovationMarketing Innovation
What does the 'Blue Ocean Strategy' suggest about industry boundaries?They can be reconstructed by the actions and beliefs of industry playersThey are fixedThey should be respectedThey are dictated by government regulations
What is one way to create a blue ocean, according to the book?
In 'Blue Ocean Strategy', what does the blue ocean metaphor represent?
The 'Blue Ocean Strategy' suggests companies can succeed not by battling competitors, but by _____.
What is the purpose of value innovation according to the 'Blue Ocean Strategy'?To open up new and uncontested market spaceTo compete with existing companiesTo lower the price of productsTo increase the company's profit margin