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Who is the author of the book 'Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers'?
What is the core concept of 'Crossing the Chasm' in terms of business growth?
According to the book, what category of customers is the most difficult to reachThe Early MajorityThe InnovatorsThe Early AdoptersThe Late Majority
What is the primary challenge presented in the book 'Crossing the Chasm'?
Name one strategy that the book recommends for crossing the 'chasm' in market adoption.
In the book, what solution is presented to cross the chasm between early adopters and early majority?Niche Market StrategyMarket AgrregationProduct DifferentiationEconomy of Scale
In which year was the book 'Crossing the Chasm' first published?
According to the book, which category of customers are technology enthusiasts?The InnovatorsThe Early MajorityThe Late MajorityThe Laggards
What is the name of the unique market space created by high-tech customer expectations described in the book?
What does the book suggest as the crucial marketing period for high-tech products?The Early Market StageThe ChasmThe Bowling AlleyThe Tornado