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What is the first step of 'The Hook Model' in the book?
What is the ultimate goal of a habit-forming product?Unconscious useHigh profitMore featuresAttract investorsHigh profitMore featuresAttract investors
What is the last step of the 'Hook Model' in the book?
The book mentions two types of triggers: external and what?
'Variable rewards' step relates to what?User anticipationCompliance lawsAdvertisingCodingCompliance lawsAdvertisingCoding
What concept does 'Action' in the 'Hook Model' relate to?
What is the concept of 'investment' in the 'Hook Model'?Future benefitsFinancial gainsCompany sharesProperty dealsFinancial gainsCompany sharesProperty deals
What drives users to invest in your product according to the 'Hook Model'?
What does Nir Eyal suggest is the purpose of 'Variable Rewards'?Creating user cravingIncreasing product valueEnhancing aestheticsUnderstanding user behaviorIncreasing product valueEnhancing aestheticsUnderstanding user behavior
What area does Nir Eyal suggest manipulating to elicit user action?