"Amazon isn't happening to book selling, the future is happening to book selling."Jeff Bezos
"Our culture is friendly and intense, but if push comes to shove we'll settle for intense."Jeff Bezos
"In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts."Jeff Bezos
"What's dangerous is not to evolve."Jeff Bezos
"Your margin is my opportunity."Jeff Bezos
"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward."Jeff Bezos
"The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?"Jeff Bezos
"If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right."Jeff Bezos
"People who are right most of the time are people who change their minds often."Jeff Bezos
"If you want to be inventive, you have to be willing to fail."Jeff Bezos
"If you double the number of experiments you do per year you’re going to double your inventiveness."Jeff Bezos
"You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be our own fault."Jeff Bezos
"I like to use the word 'stubborn' on vision, and 'flexible' on details."Jeff Bezos
"The great thing about fact-based decisions is that they overrule the hierarchy."Jeff Bezos
"If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering."Jeff Bezos