Habits are defined as behaviors done with little or no conscious thought.Nir Eyal
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.Nir Eyal
For new behaviors to really take hold, they must occur often.Nir Eyal
Frequency is a critical factor for building new habits.Nir Eyal
Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.Nir Eyal
Users who continually find value in a product are more likely to tell their friends about it.Nir Eyal
Staying ahead of the competition entails understanding what drives user engagement.Nir Eyal
To influence behavior, designers must understand the drivers of human behavior: motivation and ability.Nir Eyal
By linking the solution to the user's daily routines or on specific situations, a habit is formed.Nir Eyal
When users start to automatically cue their next behavior, it's a sign they're developing a habit.Nir Eyal