Life’s too short to build something nobody wants.Ash Maurya
We must learn what customers really want, not what they say they want.Ash Maurya
Startups are not smaller versions of large companies, but interestingly we see that companies are larger versions of startups.Ash Maurya
Don’t write business plans. Love the problem, not your solution. Document your business model, not a business plan.Ash Maurya
Failing fast is a stepping-stone towards success.Ash Maurya
Our job as entrepreneurs is indeed to create a script for a world that does not yet exist.Ash Maurya
A feature, a marketing campaign, a redesign, a partnership, etc., are all experiments.Ash Maurya
Never mistake motion for action.Ash Maurya
Not every action yields learning. 'I learned we need to try something else' is not an acceptable learning.Ash Maurya
Our biggest risk is being so focused in the moment that we lose sight of our journey.Ash Maurya