The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.Malcolm Gladwell
There can be as much value in the blink of an eye as in months of rational analysis.Malcolm Gladwell
We have, as human beings, a storytelling problem. We're a bit too quick to come up with explanations for things we don't really have an explanation for.Malcolm Gladwell
We learn by example and by direct experience because there are real limits to the adequacy of verbal instruction.Malcolm Gladwell
When making a decision of minor importance, I have always found it advantageous to consider all the pros and cons.Malcolm Gladwell
Spontaneity is not random.Malcolm Gladwell
The unconscious is not a dark place of instinct. It's a creative place.Malcolm Gladwell
Our snap judgements and first impressions can be educated and controlled... then we don't have to regret about the consequences of our snap decisions.Malcolm Gladwell
Understanding the true nature of instinctive decision making requires learning a new way which allows the decision maker to take this hidden part of the mind into consideration.Malcolm Gladwell
The challenge of Blink is to convince you of a simple fact: decisions made instinctively can be as good as, or even better than, carefully planned and considered decisions.Malcolm Gladwell