Change is hard because people wear themselves out. And that's the second surprise about change: What looks like laziness is often exhaustion.Chip Heath
What looks like resistance is often a lack of clarity.Dan Heath
When you're at the start, don't obsess about the middle, because the middle is going to look different once you get there. Just look for a strong beginning and a strong ending and get moving.Chip Heath
Clarity dissolves resistance.Dan Heath
Knowledge does not change behavior. We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.Chip Heath
Big changes can start with very small steps. Such steps are easy to manage and they work.Dan Heath
Change isn't an event; it's a process.Chip Heath
People are more likely to make a change if they're working toward something than if they're running away.Dan Heath
People find it more motivating to be partly finished with a longer journey than to be at the starting gate of a shorter one.Chip Heath
Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.Dan Heath
Self-control is an exhaustible resource.Chip Heath
If you want to make a change, you can use the same three-part framework that we've used in this book: Direct the Rider, Motivate the Elephant, and Shape the Path.Dan Heath
For individuals' behavior to change, you've got to influence not only their environment but their hearts and minds.Chip Heath