In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.Seth Godin
The old rule was this: Create safe, ordinary products and combine them with great marketing. The new rule is: Create remarkable products that the right people seek out.Seth Godin
If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever.Seth Godin
The way to break through to the mainstream is to target niches first and then assemble them into a mass.Seth Godin
Very good is bad because it's everywhere.Seth Godin
Safe is risky.Seth Godin
Being a Purple Cow is not about writing 'purple!!!' all over your traditional business plan. It’s about the product that does something different and creates a new sort of value.Seth Godin
Instead of trying to use your technology and expertise to make a better product for everyone, use it to make a product that some people will love.Seth Godin
The key to failure is trying to please everyone.Seth Godin
Ideas that spread, win.Seth Godin