Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.Donald A. Norman
Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible.Donald A. Norman
The real problem with the interface is that it is an interface. Interfaces get in the way. I don’t want to focus my energies on an interface. I want to focus on the job…I don’t want to think of myself as using a computer, I want to think of myself as doing my job.Donald A. Norman
If I were placed in the cockpit of a modern jet airliner, my inability to perform well would neither surprise nor bother me. But why should I have trouble with door handles, water faucets, and light switches?Donald A. Norman
Complexity is not bad. Confusion is bad.Donald A. Norman
Principles of design:1. Provide a good conceptual model.2. Make things visible.3. Get the mappings right.4. Exploit the powers of constraint, both natural and artificial.Donald A. Norman
It is machines and other technology that give human powers, that can make a person truly superhuman.Donald A. Norman
To me, human error means there is something wrong with our technology, when it was supposed to assist us, but not lead us in the wrong direction.Donald A. Norman
The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to make the invisible visible.Donald A. Norman
A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problemDonald A. Norman