A choice architect has the responsibility for organizing the context in which people make decisions.Richard H. Thaler
There's no way of escaping our own psychology, so we'd better figure out how to make the best of it.Richard H. Thaler
By knowing how people think, we can use sensible 'choice architecture' to nudge us in beneficial directions.Richard H. Thaler
Human beings can be thought of as 'Econs' who make choices by coldly and rationally calculating their best interest.Richard H. Thaler
There is a danger in thinking thata you know what is best for others, even if your intention is solely to help.Richard H. Thaler
One way to help people increase saving is to give them the right defaults.Richard H. Thaler
If you are automatically enrolled in a 401(k) plan, you will start saving unless you fill out some paperwork to opt out.Richard H. Thaler
Choice architecture, like other forms of architecture, is an art, and should be remunerative for its practitioners.Richard H. Thaler
Sometimes we do our best to act like Econs but we end up making a mess of it.Richard H. Thaler
A nudge, as we will use the term, is any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives.Richard H. Thaler