Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.Barry Schwartz
The secret to happiness is low expectations.Barry Schwartz
When you set your goals ridiculously high and it's a failure, you will fail above everyone else's success.Barry Schwartz
The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.Barry Schwartz
Deciding whether or not to trade off present for future benefits is surely an aspect of choice that is both liberating and troubling.Barry Schwartz
The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist—alternatives that combine the attractive features of the ones that do exist.Barry Schwartz
We would be better off if we embraced certain voluntary constraints on our freedom of choice, instead of rebelling against them.Barry Schwartz
We are going to live in a world of dizzying choices, whether we like it or not.Barry Schwartz
The idea that some choices are really about 'who we are' is a recipe for torment about decisions.Barry Schwartz
Regret is a function of imagination.Barry Schwartz