What if we're wired to make certain decisions, even when they're bad for us?Ori Brafman
Value attribution is our tendency to imbue someone or something with certain qualities based on perceived value, rather than on objective data.Ori Brafman
First impressions carry a disproportionate weightOri Brafman
Perception can be influenced by a number of factors that have nothing to do with the person or situation being perceived.Ori Brafman
When we're under chronic stress, tunnel vision becomes the default modeOri Brafman
People assign a higher value to things merely because they own themOri Brafman
We allow initial impressions to cloud our judgement.Ori Brafman
Loss aversion is a reflection of a general bias in human psychology to avoid loss.Ori Brafman
We're more likely to assume big risks to avoid losses than to achieve gains.Ori Brafman
Our expectations can actually color the way we perceive the world around us.Ori Brafman
Commitment is an overpowering force that can make us act against our own best interests.Ori Brafman
The more importance we place on avoiding loss, the greater our bias toward inaction.Ori Brafman
A diagnosis is our built-in tendency to ignore all evidence that contradicts our favored beliefs and retain only those pieces of evidence that confirm them.Ori Brafman
Disclosure requirements can create a false sense of security and end up doing more harm than good.Ori Brafman
The harder we’ve worked on a project, the less likely we are to let it fail.Ori Brafman