We no longer need to rely on what people tell us. We can see what they are really doing.

Data are the digital traces of our real lives.

The power in data comes from searching for truth, however uncomfortable, not comforting lies.

If people tend to lie to Facebook, Google, conversely, tends to be devastatingly honest.

People lie. They lie to each other, they lie to themselves, they lie to surveys. The digital world records the truth.

Our advantages in data are temporary; eventually all data will be made public or exposed through a leak.

In the internet age, what matters is not just having data but knowing what to do with it.

Some of the most powerful data come from replacing ideology with the scientific method.

Humans don’t realize just how messy our thoughts and feelings are.

The age of big data won’t make everything perfect, but it does force us to be a little more honest.

Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are