Story is what gives our brain the context we need to make sense of information.Lisa Cron
Your reader's brain on story is the biggest weapon you've got.Lisa Cron
All storytelling is a manipulationLisa Cron
Story isn’t about unearthing static information, it’s about following a problem in real time while it’s kicking and screaming and gathering momentum.Lisa Cron
The goal of the story isn’t to convey information, it’s to convey experience.Lisa Cron
Research is key, but remember that story always comes first.Lisa Cron
We think in story, which allows us to envision the future.Lisa Cron
Story, as it turns out, was crucial to our evolution—more so than opposable thumbs.Lisa Cron
Story is the language of experience, whether it’s ours, someone else’s, or that of fictional characters. Lisa Cron
The brain is wired to turn emotional changes into action.Lisa Cron