Give the audience what they want, but not in the way they expect.Blake Snyder
The clearer your premise, the better your odds.Blake Snyder
A good opening is a promise to the audience.Blake Snyder
In storytelling, simplicity is the ultimate sophistication.Blake Snyder
The best heroes are accidental.Blake Snyder
You must give your hero a death – of his old self before he can be reborn.Blake Snyder
For a story to have resonance, stakes must be life and death.Blake Snyder
Stories are about transformation. In order to transform, a hero must face his greatest fears.Blake Snyder
The central question of a story is "Will this character change?"Blake Snyder
Sometimes, comedy is the best tool for exposing the truth.Blake Snyder