The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.Malcolm Gladwell
Emotion is contagious.Malcolm Gladwell
Ideas and products and messages and behaviors spread just like viruses do.Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.Malcolm Gladwell
If you want to bring a fundamental change in people's belief and behavior...you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured.Malcolm Gladwell
There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.Malcolm Gladwell
Look at the world around you. It may seem like an immovable, implacable place. It is not, with the slightest push, just in the right place, it can be tipped.Malcolm Gladwell
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first.Malcolm Gladwell
It's not the brightest who have the best ideas; it's those who are best at harvesting ideas from others. It's not the richest who are most likely to succeed; it's those who are most open to change.Malcolm Gladwell
The world does not move in leaps and bounds. It moves slowly, one person at a time, one decision at a time, each decision embedding us further into the world as it is.Malcolm Gladwell