People don't buy WHAT you do; they buy WHY you do it.Simon Sinek
When we tell people to do their jobs, we get workers. When we trust people to get the job done, we get leaders.Simon Sinek
There are only two ways to influence human behavior: you can manipulate it or you can inspire it.Simon Sinek
Achievement happens when we pursue and attain WHAT we want. Success comes when we are in clear pursuit of WHY we want it.Simon Sinek
We follow those who lead, not for them, but for ourselves.Simon Sinek
To inspire starts with the clarity of WHY.Simon Sinek
Trust is built on telling the truth, not telling people what they want to hear.Simon Sinek
The WHY is about purpose, cause or belief.Simon Sinek
Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.Simon Sinek
Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.Simon Sinek
The goal is not just to sell to people who need what you have, the goal is to sell to people who believe what you believe.Simon Sinek
Those who are able to inspire will create a following of people — supporters and fans — who act not because they were swayed, but because they were inspired.Simon Sinek
Your WHY provides the context for your WHAT.Simon Sinek
The NEW definition of value, therefore, is not time plus material costs plus a margin. Value is simply the perception that the product was worth the price paid.Simon Sinek