Startups that succeed are those that manage to iterate enough times before running out of resources.Eric Ries
The only way to win is to learn faster than anyone else.Eric Ries
Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.Eric Ries
A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.Eric Ries
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.Eric Ries
Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects.Eric Ries
Learning is the essential unit of progress for startups.Eric Ries
In a startup, no facts exist inside the building, only opinions.Eric Ries
Success is not delivering a feature; success is learning how to solve the customer’s problem.Eric Ries
Entrepreneurs are everywhere.Eric Ries
The fundamental goal of entrepreneurship is to engage in organization building under conditions of extreme uncertainty, its most vital function is learning.Eric Ries
If we do not know who the customer is, we do not know what quality is.Eric Ries
You cannot be sure you really understand any part of any business problem unless you go and see for yourself firsthand.Eric Ries
When you stop learning, you stop leading.Eric Ries
The only way to be sure you’re moving in the right direction is to talk to your customers.Eric Ries
A pivot is a change in strategy without a change in vision.Eric Ries
Reading is good, action is better.Eric Ries
Speed is a life-or-death matter for startups.Eric Ries
A startup's job is to (1) rigorously measure where it is right now, confronting the hard truths that assessment reveals, and then (2) devise experiments to learn how to move the real numbers closer to the ideal reflected in the business plan.Eric Ries
The big question of our time is not Can it be built? but Should it be built? And if the answer is Yes, the next question is By whom?Eric Ries