Some of the largest companies are now using brain scans to study how we react neurologically to certain foods, especially to sugar. They've discovered that the brain lights up for sugar the same way it does for cocaine.Michael Moss
In the process of product optimization, food engineers alter a litany of variables with the sole intent of finding the most perfect version (or versions) of a product. Ordinary consumers are paid to spend hours sitting in rooms where they touch, feel, sip, smell, swirl and taste whatever product is in question.Michael Moss
There's no moral issue for me. I did the best science I could. I was struggling to survive and didn't have the luxury of being a moral creature. As a researcher, I was ahead of my time.Howard Moskowitz
The extraordinary science of addictive junk food is a recent and calculated invention, and not a basic feature of the American diet.Michael Moss
The public and the food companies have known for decades now that sugary, salty, fatty foods are not good for us in the quantities that we consume them. But nothing has changed, except the new products of food science keep us where we are.Michael Moss
This was a war between good and evil, and the companies brokering peace knew which side they were on, even as they professed to be ever so grateful for the chance to negotiate a reasonable middle ground.Michael Moss
The big companies that produce the junk food are acting very much like the tobacco industry did fifteen years ago.Michael Moss
The public and the food companies have known for decades now - or at the very least since this meeting - that sugary, salty, fatty foods are not good for us in the quantities that we consume them. So why are the diabetes and obesity and hypertension numbers still spiraling out of control? It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers.Michael Moss
Ultimately, the people in the industry are just people, with all that entails: some are nice, some aren't, some are honest, some aren't. Some will stand up for principles, others won't.Michael Moss
From the industry's perspective, of course, there’s no problem requiring a solution in any case because the industry doesn’t believe its products are the problem.Michael Moss
Imagine the perfect food. Tasty, nutritious, cheap, easy to make. Now what if I told you, 'Try to avoid it', what would you think?Michael Moss