Don't look for the needle in the haystack. Just buy the haystack!John C. Bogle
The stock market is a giant distraction from the business of investing.John C. Bogle
The grim irony of investing is that we investors as a group not only don't get what we pay for, we get precisely what we don't pay for.John C. Bogle
Investing is not nearly as difficult as it looks. Successful investing involves doing a few things right and avoiding serious mistakes.John C. Bogle
The miracle of compounding returns is overwhelmed by the tyranny of compounding costs.John C. Bogle
In investing, realize that you get what you don't pay for. Whatever future returns the stocks are going to deliver, dividend yields plus earnings growth, is what the funds will earn.John C. Bogle
Time is your friend, impulse is your enemy.John C. Bogle
The mutual fund industry has been built, in a sense, on witchcraft.John C. Bogle
Owning the stock market over the long term is a winner's game, but attempting to beat the market is a loser's game.John C. Bogle
Simplicity underlies the best investment strategies.John C. Bogle