summaries

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

mendi926Vocabulary listWords: 5
English
English
AI Generated
chasmA pronounced gap or division
Definitions:
A deep, gaping hole; a gorge
A marked interruption of continuity; gap
mainstreamThe dominate trend in popular culture
Definitions:
The ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional
Belonging to a widely accepted group
technologyThe application of knowledge for practical uses
Definitions:
The application of scientific knowledge for practical purposes
marketingActivities related to selling a product or service
Definitions:
The action or business of promoting and selling products or services
Present (a product or service) in such a way as to accentuate its potential benefits to consumers
customersPeople who buy goods or services
Definitions:
A person who buys goods or services from a shop or business