EpidemicA widespread occurrence of an infectious disease or a specific behavior
Definitions:
A widespread occurrence of a disease in a community or region at a particular time.
A rapid spread or increase in the occurrence of something.
StickinessThe property of being sticky and hard to ignore or forget
Definitions:
The property of being sticky.
An idea or concept that is hard to forget or ignore.
InfluenceThe capacity to have an effect on someone's character, development, or behavior
Definitions:
The capacity to have an effect on the character, development, or behavior of someone or something.
The power to shape policy or ensure favorable treatment.