strategyA plan of action
Definitions:
A plan designed to achieve a particular long-term aim
innovationIntroducing something new or different
Definitions:
The introduction of new things, ideas or ways
creationThe act of bringing something into existence
Definitions:
The action or process of bringing something into existence
competitionRivalry for supremacy or superiority
Definitions:
The activity or condition of striving to gain or win something by defeating or establishing superiority over others
irrelevantHaving no bearing or relevance
Definitions:
Not connected with or relevant to something