Introduction to the Concept of Nudge

Unpacking the Human Mind: System 1 and System 2

Exploring Biases and Heuristics

The Power of Choice Architecture

Applying Nudge Theory in Health

Applying Nudge Theory in Wealth Management

Using Nudge Theory for Enhancing Happiness

Criticisms and Limitations of Nudge Theory

Future Scope of Nudging

Conclusion: How to Implement Effective Nudges

Nudge is a book about how we make these choices and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein suggest a new approach to making decisions, based on an understanding of our natural influences and tendencies. The book aims to help readers improve their decision-making abilities regarding their health, wealth and happiness by encouraging them to question common assumptions.

Nudge: Improving Decisions About Health, Wealth, and Happiness