Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specificities of marketing in high-tech industries. The model introduced in the book proposes a segmentation model that includes technology enthusiasts, visionaries, pragmatists, conservatives, and skeptics. The 'chasm' refers to the gap between visionaries and pragmatists.Published in Jul 31, 2006
