Understanding Habit-Forming Products

The Hook Model

Step 1 of Hook Model - Trigger

Step 2 of Hook Model - Action

Step 3 of Hook Model - Variable Reward

Step 4 of Hook Model - Investment

The Morality of Manipulation

How to Apply The Hook Model

Keeping Users Engaged Over Time

Final Thoughts on Habit-Forming Products

Hooked: How to Build Habit-Forming Products is a guidebook for startups, describing how companies can design their products to encourage habitual use. It provides a practical framework and insights for designing habits that stick, bridging the gap between consumer psychology and technology.